Customer Stories

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The Journey to Becoming A National Sensation

May 15, 2024

Tarro’s Phone Ordering System helps China A GOGO streamline operations, enabling nationwide expansion efforts.

Challenges:

As China A GOGO aimed for a nationwide expansion, the restaurant industry's ongoing need for skilled workers, especially given the challenges of the post-pandemic labor market, presented a significant obstacle.

Outcome:

Tarro's cutting-edge phone ordering solutions empowered China A GOGO to streamline resources, lower expenses, and elevate customer experiences, enabling its owner Owen to allocate saved resources towards expansion efforts.

"The partnership with Tarro was a game-changer. Their phone management expertise improved our efficiency and allowed us to focus on what truly matters – delivering exceptional dining experiences."

The next culinary giant in the making

In the vibrant tapestry of Las Vegas lies the captivating saga of China A GOGO. With close to 30 thriving branches, this culinary marvel harbors a vision as bold as the city itself: to stand shoulder to shoulder with giants like Panda Express and carve its name as a premier chain of Chinese cuisine across America.

The journey begins with Owen, a seasoned restaurant industry veteran with 15 years of culinary prowess. Together with his uncle, he embarked on the odyssey of China A GOGO, a venture that has blossomed from humble beginnings into a beacon of gastronomic excellence.

Their rise to prominence was fueled by a commitment to differentiation. Unlike the mass-produced offerings of fast-food giants, China A GOGO took pride in crafting bespoke meals that catered to the discerning palate of the middle class. Each dish, meticulously prepared and bursting with flavors, became a testament to their culinary prowess and commitment to quality.

Facing obstacles on the path to expansion 

The path to success was not without its challenges. As they expand beyond Las Vegas, their biggest obstacle is human resources. Recruiting and retaining talent has grown notably challenging in a post-pandemic world marked by inflation. To stand out amidst industry leaders and win over discerning customers, Owen recognizes the imperative of leveraging innovation to enhance efficiency and surmount these obstacles.

Embracing Innovation and Strategic Partnership

To tackle labor challenges, China A GOGO began a strategic partnership with Tarro, a decision that would redefine its success story. 

China A GOGO processes 25% to 33% of its orders through phone calls, requiring the joint effort of two employees to handle them. Tarro has been instrumental in managing phone orders, streamlining operations for China A GOGO, and setting new industry standards.

Reduce Costs: Tarro's service not only reduces the need for extra front desk staff but also adopts a pay-per-completed-order model, ensuring maximum cost-effectiveness for restaurants.

Enhance Customer Experience: Tarro manages numerous incoming calls simultaneously, guaranteeing no missed calls and reducing customer wait times, ensuring a consistently pleasant experience for every customer.

Increase Order Volume: Tarro's efficient handling of phone orders and seamless integration into the restaurant's operations make it easier and more convenient for customers to place orders, leading to a noticeable increase in order volume over time. Additionally, Tarro's professional and prompt order-taking service encourages repeat business and positive word-of-mouth referrals, further contributing to the growth in order volume for China A GOGO.

Through this collaboration, China A GOGO achieved more than just operational efficiency. Owen reclaimed precious time with their families, experienced peace of mind amidst the chaos of the restaurant industry, and paved the way for continued growth and success.

China A GOGO's ambition for nationwide franchising embodies culinary excellence and customer success, fueled by the dedicated partnership and commitment of Tarro.

Fiona Shang

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