A Post-Covid Success, Doubling Revenue with Tarro

*In order to protect the anonymity of the business, we have chosen not to disclose the owners’ names.

Challenges:

Amidst the challenges of the Covid era, Mr. Chen, a seasoned restaurateur, found himself grappling with soaring takeout orders and a shortage of staff, struggling to keep up with the evolving demands of his customers.

Outcome:

By automating order-taking processes with Tarro, Mr. Chen’s restaurant improved customer experience, optimized staffing resources, and doubled revenue within three years. 

"Tarro has been a game-changer that kept us afloat during the toughest days of Covid."

‍

A 40-Year-Old Restaurant on the Brink of Closure

Mr. Chen, a dedicated partner at a bustling Chinese takeout restaurant near Boston for over a decade, faced mounting challenges threatening their business's efficiency and survival.

COVID-19 brought a surge in takeout orders, straining staff and causing operational bottlenecks, leading to longer wait times and heightened pressure in the kitchen.

Despite Mr. Chen's expertise, finding qualified front desk staff proved difficult, leaving them understaffed and overwhelmed. Now, the restaurant teeters on the edge of closure.

‍

Rescue in Innovation: Changing The Status Quo

The restaurant's hiring struggles hit a breaking point when Mr. Chen's partner adamantly stuck to hiring Fujian immigrants from New York, convinced of their superior communication skills and deep understanding of the Chinese food scene. However, Mr. Chen had a different perspective. He witnessed firsthand the widespread struggle of Chinese restaurants across the US in finding qualified staff, let alone restricting hires to Fujian natives.

Despite months of exhausting searches, plastering ads across websites, newspapers, and recruitment agencies, Mr. Chen knew they needed a different approach. He relentlessly advocated for embracing technology to overcome their staffing challenges.

‍

A Solution That Revived the Business

With recommendations from other restaurateurs, Mr. Chen found Tarro, a beacon of hope to turn their restaurant around. This seamless service not only bridged their front desk gap but also won over Mr. Chen’s initially hesitant partner. This tech-driven turnaround saved their staffing struggles and united the team in newfound efficiency and optimism.

Boost Sales: Mr. Chen saw revenue soar after implementing Tarro. Their phone orders surged from $40,000 to an impressive average of $80,000 per month within three years—doubling their revenue.

Reduce Cost: The restaurant previously operated with 2 dedicated phone lines and 2 staff members managing calls. With Tarro, Mr. Chen eliminated the need for extra front desk staff, resulting in a remarkable reduction of over $20,000 in annual labor costs without sacrificing quality.

Enhanced Customer Service:  Customers are delighted with the improvements. They enjoy shorter wait times, precise orders, and consistently high-quality service. This has led to a surge in repeat business and loyal customers.

Tarro’s stability and exceptional efficiency have transformed the restaurant's daily grind, giving the boss much-needed breathing room. With a sigh of relief, Mr Chen shares, "My children no longer have to rush to the store to lend a hand!"

‍

‍